Brand Identity:
Queens Pick-up Soccer
his project showcases my work for a client launching their new soccer community brand, Qns Pickup. The client needed a bold, memorable logo that reflected their identity and passion for the sport, while resonating with a culturally diverse audience.
I combined dynamic illustration with a striking color palette of blue, gold, white, and black to capture movement, energy, and team spirit.
The player graphic, paired with a modern serif typeface, creates a balance between professionalism and approachability.
To strengthen the brand’s reach, I incorporated a scannable QR code, linking directly to their online presence. This design successfully helped my client debut their brand with a strong, cohesive visual identity that is both functional and impactful across digital and print platforms.